Our Journal...

'Took the wind out of me': Why this man tested himself for plastics
A 25-year-old who had his urine tested for plastic pollution is calling for more awareness of plastic chemicals exposure. After travelling Australia, Kal Glanznig believes the country is losing the fight against plastic pollution. 'Took the wind out of me': Why this man tested himself for plastics   Read more...
Beauty Comes With Responsibility: The Mircea Ritual
Beauty has long been treated as something separate from responsibility. As if pleasure and ethics must exist on opposite sides of the conversation. At Deed Industries, we believe the two are inseparable. True beauty is not only what you see or feel in the moment, but what remains after the ritual is over. Mircea was created with this belief at its core. A New Definition of Everyday Beauty Hand and body care is one of the most repeated rituals in our lives. It happens without ceremony, without pause, often without... Read more...
Why second-hand markets and apps are not a solution to clothing waste
A great article by Triona Fitton and Alida Payson about the dangers and false sense of security that we are given by relying on a faulty circular economy. https://www.abc.net.au/news/2024-03-16/second-hand-clothes-thrift-not-answer-to-waste/103585470 Read more...
how to create a greener future...
Creating a greener future is not just a trend, it is a necessity. With the increasing concerns about climate change and the depletion of natural resources, it is crucial that we take action now to protect our planet for future generations. By adopting sustainable practices and making conscious choices in our daily lives, we can make a significant impact on the environment. Read more...
Small changes can have big results...
Our environment is facing numerous challenges, from climate change to pollution. While these issues may seem overwhelming, it's important to remember that every individual has the power to make a difference. By making small changes in our daily lives, we can collectively have a big impact on the health of our planet. In this blog post, we will explore some simple yet effective ways to contribute to a more sustainable future. Read more...
What to look for when shopping ethically...
When it comes to shopping, many people are becoming more conscious of the impact their purchases have on the world. Ethical shopping is a growing trend, as consumers seek to support companies that prioritize fair labor practices, sustainable sourcing, and environmental responsibility. But with so many products and brands to choose from, how can you ensure that you are making truly ethical choices? Here are some key factors to consider when shopping ethically. Read more...
Helping to clean up the oceans with Greenspark
Thanks to the amazing team at Greenspark we are now helping to remove 10 plastic bottles from the ocean with every sale. Just another way you can create a good deed when you shop. You can read about their amazing work below... https://www.getgreenspark.com/projects/the-plastic-bank-turning-plastic-pollution-into-empowering-income     Read more...