Our Journal...

How to Read an Ingredients List: A Practical Guide to Choosing Better Skincare
Ever turned over a skincare product and felt overwhelmed by the ingredient list? Discover how to understand what is really inside your beauty products and make more informed purchasing decisions. Read more...
The Luxury of Living With Less
Explore why buying fewer, better things is reshaping modern luxury through intentional living, thoughtful design and conscious consumption. Read more...
What Does Ethical Luxury Actually Mean in 2026?
Luxury has changed. For decades, it was defined largely by exclusivity, heritage and appearance. A luxury product was expected to be beautifully made, desirable and often difficult to obtain. But in 2026, expectations are evolving rapidly. Today, consumers want more than aesthetics alone. They want transparency. Responsibility. Longevity. They want to understand how products are made, who makes them and what impact they have on the world around them. This shift has transformed the meaning of ethical luxury. At Deed Industries, we believe ethical luxury is no longer a niche... Read more...
Why We Choose to Be Vegan
For us, choosing vegan was never about limitation. It is about alignment. Alignment between what we value and what we create. Between beauty and responsibility. Between the aesthetics we are drawn to and the ethics we choose to live by. For us, veganism extends beyond diet. It shapes the materials we support, the products we curate and the future we want to help build. Because luxury should feel good in every sense. A different idea of beauty For many years, luxury was associated with exclusivity at any cost. Exotic materials.... Read more...
Why do we know less in a "know-it-all" society?
Everyone has the world in their pocket today.Not sure what quinoa is on the menu? Ask Siri.Too shy to try and speak French when travelling in France? Google Translate.Not sure what "lyocell" means on the t-shirt label? Take a pic and ChatGPT will make you sound like you have a PhD in textiles.Bored? Scroll and scroll and scroll. Without leaving home we've seen the weirdest animals that exist on the other side of the planet. The great thing is that we are much more informed when we need to. Being... Read more...
Beauty Comes With Responsibility: The Mircea Ritual
Beauty has long been treated as something separate from responsibility. As if pleasure and ethics must exist on opposite sides of the conversation. At Deed Industries, we believe the two are inseparable. True beauty is not only what you see or feel in the moment, but what remains after the ritual is over. Mircea was created with this belief at its core. A New Definition of Everyday Beauty Hand and body care is one of the most repeated rituals in our lives. It happens without ceremony, without pause, often without... Read more...
Make a Choice: Redefining Luxury Through Conscious Values.
Luxury is often framed as indulgence without limits. More trends, more products, more speed. But true luxury has never been about excess. At Deed Industries, we believe it begins with a choice. A deliberate decision to value integrity over impulse, care over convenience, and meaning over mass production. Every purchase tells a story, the question is whether that story reflects your values. Make a Choice That Reflects What You Stand For In a world of fast fashion cycles and disposable goods, choosing consciously is an act of quiet rebellion. It... Read more...
Aesthetics That Match Your Ethics
In a world where beauty often comes at a cost, we believe that true luxury lies in the harmony of elegance and ethics. At Deed Industries, our guiding principle, "Make Your Ethics Match Your Aesthetics," shapes every decision we make—because luxury should be as kind as it is beautiful. Ethical Sourcing for a Kinder WorldOur commitment starts at the very heart of our supply chain. Every product we offer is meticulously sourced to ensure it is as kind to the planet as it is to you. From ethical partnerships to... Read more...
How Veganism and Luxury Can Coexist: A New Era of Conscious Consumerism.
In a world where luxury has often been associated with excess and unsustainable practices, the rise of veganism and conscious consumerism has sparked a revolution. At Deed Industries, we believe that luxury doesn’t have to come at the expense of our environment. Every purchase you make can contribute to a greener, more ethical future, and it starts with the small, intentional decisions we make daily. Read more...
From Source to Shelf: How We Ensure Ethical Sourcing.
Our philosophy centers around a simple belief: "One good deed is worth a thousand prayers." In a world where opulence too often comes at the expense of our planet, we are redefining luxury by focusing on sustainability and ethical sourcing. Our commitment goes beyond the surface of craftsmanship and materials—it’s about preserving the Earth’s beauty for future generations.The Power of Ethical Sourcing 🌿Every purchase you make has the potential to impact the world around us. At Deed Industries, we work with suppliers and craftspeople who prioritize ethical production and sustainability.... Read more...
Crafting with Care: The Art of Ethical and Sustainable Production.
At Deed Industries, luxury isn’t just about beautiful products—it's about the story behind them. Each piece in our collections is a testament to the skill, dedication, and ethical values that drive our brand. In a world where fast fashion and mass production often take center stage, we believe in crafting with care and have worked hard to find suppliers who share our values. Read more...
The Environmental Impact of Traditional Luxury vs. Vegan Luxury
The environmental impact of traditional luxury is becoming increasingly difficult to ignore. As the world faces the challenges of climate change, resource depletion, and biodiversity loss, it is clear that the luxury industry must evolve. Vegan luxury offers a compelling alternative that aligns with the values of today’s conscious consumers. By choosing vegan luxury goods, we can redefine what it means to be luxurious—where elegance meets ethics, and indulgence meets sustainability. Read more...
Redefining Luxury: Why Ethical and Vegan Products Are the Future.
Redefining Luxury: Why Ethical and Vegan Products Are the Future.In a world where consumer awareness is growing and values are shifting, the concept of luxury is undergoing a profound transformation. No longer is luxury defined solely by opulence, exclusivity, or extravagance. Today, luxury is being reimagined to align with a growing desire for ethical practices, sustainability, and compassion. At Deed Industries, we believe that true luxury shouldn't cost the earth, and here’s why the future of luxury lies in ethical and vegan products 1. The Changing Face of LuxuryTraditionally, luxury... Read more...
The impact of your choices.
Next time you shop, consider the impact of your choices. By choosing vegan goods, you are not only making a statement about your values but also actively participating in the movement towards a more conscious lifestyle. Together, we can create a world that is not only luxurious and exclusive but also compassionate and ethical. Read more...
We have the power to change the world through the choices we make.
Embarking on a journey towards a sustainable lifestyle is not about deprivation or sacrifice. It is a conscious choice, a deliberate shift towards a more ethical and mindful way of living. By making informed decisions and embracing a more ethical point of view, we hold the power to make a positive impact on the world around us. Read more...
Is conscious luxury the cure for the hedonistic treadmill?
In a world where excess is often mistaken for opulence, it's easy to fall into the trap of the hedonistic treadmill. The constant pursuit of more, bigger, better can leave us feeling empty and unfulfilled. But what if we shifted our focus from mindless consumption to intentional living? Read more...
What actually is ethical luxury?
Ethical luxury is a concept that combines the principles of sustainability, social responsibility, and ethical practices with the luxury industry. It goes beyond just the quality and exclusivity of a product, focusing on the impact it has on the environment and society. Read more...
The kindness of Vegan luxury - a more conscious choice for our planet.
Ultimately, shopping for vegan luxury is not just about owning beautiful and luxurious items; it is about making a statement and taking a stand for a more sustainable and ethical future. It is a choice that reflects a deep appreciation for art, craftsmanship, and the well-being of our planet. In a world where luxury is often synonymous with excess, vegan luxury stands out as a beacon of elegance, ethics, and environmental responsibility. Read more...
Create you own version of conscious luxury.
Next time you are looking to add a touch of luxury to your life, consider the beauty and ethics of vegan shopping. Not only will you be indulging in exquisite products, but you will also be creating moments of conscious luxury that resonate with your values and beliefs. Read more...
Shop with a conscience because true luxury shouldn't cost the earth.
Conscious luxury is not just about indulging in opulent experiences or owning extravagant possessions. It is a mindset, a lifestyle choice that prioritizes ethical practices, sustainability, and mindfulness. It is about cherishing the beauty of craftsmanship, the artistry of design, and the impact of our choices on the world around us. Read more...
Shop with a green heart and create a life filled with conscious luxury.
By embracing conscious luxury and shopping with a green heart, you can create a life that is not only beautiful and elegant but also sustainable and ethical. Let your choices reflect your values and make a positive impact on the world around you. Read more...
Live a life of kindness and shop vegan.
Veganism is not just a diet – it's a way of life that reflects your values of kindness, compassion, and respect for all living beings. Every choice you make has the power to make a difference in the world. Choose compassion, choose veganism. Read more...
True luxury is about deeds not words.
When it comes to true luxury, it's not just about flashy logos or expensive materials. True luxury is about deeds over words, especially when it comes to the environment, sustainability and ethical consumption. In a world where fast fashion and mass production dominate the market, it's important to consider the impact of our choices on the planet and its inhabitants. Read more...
Creating a kinder life.
Kind luxury is about making intentional choices that prioritize sustainability, ethical practices, and quality over quantity. It's about investing in products and experiences that are not only beautiful but also have a positive impact on the environment and society. By choosing kind luxury, you are not only elevating your own life but also contributing to a better world for future generations. Read more...
Winter - the season of cold hands & warm hearts.
This winter, as you cozy up by the fire with a warm cup of tea, take a moment to reflect on the impact of your choices. Choose to shop with kindness, choose to support vegan, ethical, and sustainable brands, and let your heart be warmed by the knowledge that you are making a difference in the world. Read more...
Ethical luxury is about more than just fashion.
By embracing ethical luxury, you are not only making a statement about your values, but you are also contributing to a larger movement towards a more sustainable and equitable future. Every purchase you make has the power to shape the world we live in, so why not make it a positive one? Read more...
Elevate the ordinary with conscious luxury moments...
In a world filled with hustle and bustle, it can be easy to overlook the beauty and elegance that surrounds us. But what if you could infuse your daily routine with moments of conscious luxury? Imagine savoring a cup of artisanal tea in the morning or taking a leisurely stroll through a botanical garden in the afternoon. These small indulgences can elevate your everyday experiences and bring a touch of sophistication to even the most mundane tasks. Read more...
Let your style make a statement for a greener, more luxurious world.
Join us in redefining what luxury means by prioritizing sustainability in your purchasing decisions. Together, we can make a positive impact on the world around us and create a more beautiful, ethical future for all. Read more...
What is conscious luxury?
Conscious luxury refers to luxury products that are not only high quality and luxurious but also produced in a sustainable and ethical manner. This means that the materials used are sourced responsibly, the production processes are environmentally friendly, and the workers involved are treated fairly. Read more...
True luxury shouldn't cost the earth.
In a world where opulence often comes at the expense of our planet's health, it's time for a change. We believe that true luxury shouldn't cost the earth. Our commitment goes beyond exquisite craftsmanship and indulgent materials – it's about preserving the beauty of our planet for generations to come. Read more...
Ethical vanity
By embracing ethical vanity, you not only enhance your beauty but also contribute to a more sustainable and ethical beauty industry. So next time you reach for a beauty product, remember the impact of your choices and opt for ethical vanity. Read more...
Vanity doesn't have to be a dirty word.
Vanity is often associated with excessive pride or a focus on appearance. However, when it comes to self-care, vanity takes on a whole new meaning. It's about taking the time to care for yourself, both physically and mentally. It's about prioritizing your well-being and making yourself a priority. Read more...
Estore Alley - Sustainable Products Guide
Honored to receive a mention in Estore Alley's Sustainable Products guide. Follow the link below to read more... https://estorealley.com/newsDetail/KXJfyFH4PiwuRxgBiLvr Read more...
How to shop for vegan skincare.
Shopping for vegan skincare is not just about buying products—it's about embracing a lifestyle that prioritizes your well-being and the well-being of the planet. By choosing vegan skincare, you are making a conscious decision to care for your skin in a way that is sustainable and ethical. So, take the first step on this journey and discover the transformative power of vegan skincare. Read more...
Can luxury ever be compatible with sustainability?
While the concept of sustainable luxury may seem like a paradox, it is indeed possible. By rethinking traditional practices, embracing innovation, and prioritizing ethical values, luxury brands can pave the way for a more sustainable future. Read more...
Why second-hand markets and apps are not a solution to clothing waste
A great article by Triona Fitton and Alida Payson about the dangers and false sense of security that we are given by relying on a faulty circular economy. https://www.abc.net.au/news/2024-03-16/second-hand-clothes-thrift-not-answer-to-waste/103585470 Read more...
Ethical luxury selfcare that doesn't cost the planet.
Join us in embracing self-care and sustainability.Make the switch to our Vanity Collection and experience the difference that ethical and sustainable beauty products can make. Treat yourself to products that not only make you look good but also feel good about the choices you are making for yourself and the planet.Choose Vanity. Choose self-care. Choose sustainability. Read more...
Luxury with a ethical conscience...
When it comes to luxury products, many consumers are starting to prioritize more than just quality and style. The concept of luxury with an ethical conscience is gaining traction in the market, appealing to those who want to make a positive impact with their purchases. Read more...
Reduce, Reuse, Recycle...
When it comes to making a positive impact on the environment, the mantra of "reduce, reuse, recycle" is key. By following these principles, you can not only help reduce waste but also contribute to a more sustainable future for our planet. How can you reduce waste in your daily life? Reducing waste starts with being mindful of your consumption habits. By opting for products with minimal packaging, buying in bulk to reduce packaging waste, and avoiding single-use items, you can significantly decrease the amount of waste you generate on a... Read more...
Why is ethical consumption important?
Ethical consumption is essential for creating a sustainable future for generations to come. By making conscious choices about the products they purchase, consumers can contribute to a more ethical, environmentally friendly, and socially responsible society. Ethical consumption is not just a trend but a necessary step towards building a better world for all. Read more...
What does it mean to shop ethically?
Shopping ethically is about making conscious choices that have a positive impact on the world. By considering the social, environmental, and ethical implications of our purchases, we can contribute to a more sustainable and equitable future. So, the next time you go shopping, remember to ask yourself: "Is this purchase aligned with my values?" Read more...
how to create a greener future...
Creating a greener future is not just a trend, it is a necessity. With the increasing concerns about climate change and the depletion of natural resources, it is crucial that we take action now to protect our planet for future generations. By adopting sustainable practices and making conscious choices in our daily lives, we can make a significant impact on the environment. Read more...
Vegan - more than just diet.
Veganism is a holistic lifestyle that reflects a commitment to compassion, sustainability, and ethical living. While dietary choices are central to veganism, it encompasses a wide range of practices and beliefs that extend to all aspects of life. Read more...
How to become an ethical consumer...
As consumers, we have the power to make a positive impact on the world through our purchasing decisions. By becoming an ethical consumer, we can support companies that prioritize social and environmental responsibility... Read more...
Ethical Luxury...
As consumers become more aware of the social and environmental impact of their purchases, the demand for ethical luxury is only expected to grow. Luxury brands are recognizing this shift and are starting to incorporate ethical practices into their business models. The future of luxury is not just about exclusivity and opulence, but also about sustainability, responsibility, and ethical practices. Read more...
Ethical Luxury Living...
Ethical luxury living is about enjoying a luxurious lifestyle while also considering the environmental and social impact of our choices. By supporting sustainable and ethical brands, investing in timeless pieces, practicing mindful consumption, supporting local businesses, offsetting our carbon footprint, and spreading the word, we can incorporate ethical luxury living into our daily lives and contribute to a more sustainable and equitable world. Read more...
What is positive luxury?
Positive luxury is a growing movement within the luxury industry that prioritizes sustainability, ethics, and social responsibility. By supporting positive luxury brands, consumers can make a positive impact on the planet and contribute to a more equitable and sustainable future. So, the next time you indulge in luxury, consider choosing a brand that aligns with your values and helps create a better world. Read more...
Can luxury ever be sustainable?
When it comes to luxury, many people envision opulence, extravagance, and excess. But in a world where sustainability is becoming increasingly important, can luxury and sustainability coexist? Read more...
Small changes can have big results...
Our environment is facing numerous challenges, from climate change to pollution. While these issues may seem overwhelming, it's important to remember that every individual has the power to make a difference. By making small changes in our daily lives, we can collectively have a big impact on the health of our planet. In this blog post, we will explore some simple yet effective ways to contribute to a more sustainable future. Read more...
Why are Black Friday sales bad for the environment?
While Black Friday sales may offer tempting discounts, it's important to consider the environmental consequences. As consumers, we have the power to make more sustainable choices and support businesses that prioritize the well-being of the planet. By being mindful of our consumption habits and opting for eco-friendly alternatives, we can help mitigate the negative impact of Black Friday on the environment. Read more...