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Still life arrangement with fruits, a teapot, and decorative items on a light surface showcasing a selection of Deed Industries Ethical Luxury Goods.

aesthetics that match
your ethics

we are on a mission to redefine luxury to help preserve the beauty of our planet for generations to come

make a stand for what you believe in and vote with the power of your wallet to let your aesthetics match your ethics

grums hydra calm face cream made from consciously sourced ingredients and upcycled coffee oil. open jar sitting in espresso cup with a spoon to the side.
hydra calm face cream
Box of Mircea perfume with a yellow bottle illustration on a beige background
vegan hand & body wash
grums vegan lip balm sitting on a white saucer
coffee oil lip balm
Yellow bottle with black pump on a light beige background
infinitely refillable body wash
Caramel, Blush Pink and Chocolate Mazagran coffee cups made from upcycled stoneware on a white background
mazagran coffee cup
solid shampoo bar, square, made from waste products created from the wine harvest in Portugal shown with scattered grape seeds
zero waste solid shampoo

ethical luxury goods designed with circularity & sustainability

Bunch of red grapes on a decorative plate with aCosbe product in the background

vanity

grums hydra calm face cream made from upcycled coffee grounds sitting on a saucer with a espresso cup and white geranium balanced on top

grums

Ethically sourced teas & circular designed drinkware

hot & cold

our journal

Luxury Myths That Need to Disappear.
Luxury has long been wrapped in symbolism. For decades, it has been associated with status, exclusivity and abundance...

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The Butterfly Mark - A symbol of trust.
In luxury, trust is everything. It is the assurance that beauty does not come at the expense of people or nature. It is the confidence that claims are backed by evidence. It is the knowledge that the brand you choose stands behind the makers it represents.

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Your purchase helps fund responsible reforestation and carbon removal projects worldwide. We support community-led initiatives where the right trees are planted in the right places, alongside high-quality carbon removal.
Visit our virtual forest
Climate impact initiative
Tree icon
Supporting climate action through our partnership with Ecologi
Carbon-neutral shipping on all orders