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aesthetics that match your ethics...

we are on a mission to redefine luxury to help preserve the beauty of our planet for generations to come

make a stand for what you believe in and vote with the power of your wallet to let your aesthetics match your ethics

grums hydra calm face cream made from consciously sourced ingredients and upcycled coffee oil. open jar sitting in espresso cup with a spoon to the side.
hydra calm face cream
Box of Mircea perfume with a yellow bottle illustration on a beige background
vegan hand & body wash
grums vegan lip balm sitting on a white saucer
coffee oil lip balm
Yellow bottle with black pump on a light beige background
infinitely refillable body wash
Caramel, Blush Pink and Chocolate Mazagran coffee cups made from upcycled stoneware on a white background
mazagran coffee cup
solid shampoo bar, square, made from waste products created from the wine harvest in Portugal shown with scattered grape seeds
zero waste solid shampoo

ethical luxury goods designed with circularity & sustainability

Bunch of red grapes on a decorative plate with aCosbe product in the background

vanity

grums hydra calm face cream made from upcycled coffee grounds sitting on a saucer with a espresso cup and white geranium balanced on top

grums

Ethically sourced teas & circular designed drinkware

hot & cold

Person holding a book titled 'WHO SAID YOUR BUSNESS IS NONE OF OUR BUSINESS' against a plain background

varify

our journal

Aesthetics That Match Your Ethics
Luxury should feel as good as it looks. At Deed Industries, we believe that true beauty goes beyond the surface. It is found in thoughtful design, responsible sourcing and the integrity of the people behind each piece. We curate collections from makers and brands who share our commitment to craftsmanship, sustainability and conscious living. Every product is chosen not only for its aesthetic appeal, but for the values it represents. Because what you bring into your life should reflect what you stand for. Make your ethics match your aesthetics.

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Luxury Myths That Need to Disappear.
Luxury has long been wrapped in symbolism. For decades, it has been associated with status, exclusivity and abundance...

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