Our Journal...

Shop with a Conscience Because True Luxury Shouldn’t Cost the Earth.

True luxury is not about excess. It is about intention, integrity and impact. It is about choosing products that enri...

What is Ethical Luxury?

In a world where environmental awareness and social accountability are no longer optional, the traditional idea of lu...

Ethical Luxury Goods Designed with Circularity and Sustainability in Mind.

Luxury is evolving. What once centred on excess and exclusivity is now being redefined by intention, responsibility a...

Buying Less but Better: Why Small Choices Create a Lasting Impact.

The world we live in seems to constantly encourage us to buy often and replace quickly. Trends move fast, products ar...

Where Intention Meets Impact: How to Shop for Ethical Luxury.

Luxury has long been associated with rarity, indulgence and refinement. Yet modern luxury is evolving. Today, the most meaningful form of luxury is not defined by excess or extravagance but by intention. Ethical luxury invites us to enjoy beauty, craftsmanship and quality in a way that respects the planet and the people who help create the products we love.

Think Before You Shop and Let Your Aesthetics Match Your Ethics.

We live in a world overflowing with choice and sometimes it can seem like shopping has become almost automatic...

Conscious Living: Why Ethical Elegance Is Redefining Modern Style.

Luxury is changing. The days of excess, waste and trend-driven consumption are slipping away, replaced by ...

Where the Bush Meets the Beach: How Lorne Shapes our business.

At Deed Industries, our philosophy has always been guided by a simple truth. When you live close to nature, you learn...

Make a Stand for What You Believe In: Vote with the Power of Your Wallet.

Every purchase we make sends a message about the kind of world we wish to live in. In an age where every choice...

Conscious Sophistication: Investing in Pieces That Last.

In an age defined by constant change and fleeting trends, true sophistication lies not in excess, but in intention. C...

Maybe it is not about how you shop but why.

Discover stories that inspire conscious choices. From ethical luxury to sustainable innovations, our journal explores the deeper meaning behind what we buy and how it shapes the world around us. Join us as we think a little harder, look a little deeper and find beauty that comes with purpose.

The Beauty of Less: Consume Less, Live More.

In 1968, on the streets of Paris, a generation of students and citizens took to the walls with paintbrushes and passi...

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