Our Journal...

How to Read an Ingredients List: A Practical Guide to Choosing Better Skincare
Ever turned over a skincare product and felt overwhelmed by the ingredient list? Discover how to understand what is really inside your beauty products and make more informed purchasing decisions. Read more...
Beauty Comes With Responsibility: The Mircea Ritual
Beauty has long been treated as something separate from responsibility. As if pleasure and ethics must exist on opposite sides of the conversation. At Deed Industries, we believe the two are inseparable. True beauty is not only what you see or feel in the moment, but what remains after the ritual is over. Mircea was created with this belief at its core. A New Definition of Everyday Beauty Hand and body care is one of the most repeated rituals in our lives. It happens without ceremony, without pause, often without... Read more...
Make a Choice: Redefining Luxury Through Conscious Values.
Luxury is often framed as indulgence without limits. More trends, more products, more speed. But true luxury has never been about excess. At Deed Industries, we believe it begins with a choice. A deliberate decision to value integrity over impulse, care over convenience, and meaning over mass production. Every purchase tells a story, the question is whether that story reflects your values. Make a Choice That Reflects What You Stand For In a world of fast fashion cycles and disposable goods, choosing consciously is an act of quiet rebellion. It... Read more...
Aesthetics That Match Your Ethics
In a world where beauty often comes at a cost, we believe that true luxury lies in the harmony of elegance and ethics. At Deed Industries, our guiding principle, "Make Your Ethics Match Your Aesthetics," shapes every decision we make—because luxury should be as kind as it is beautiful. Ethical Sourcing for a Kinder WorldOur commitment starts at the very heart of our supply chain. Every product we offer is meticulously sourced to ensure it is as kind to the planet as it is to you. From ethical partnerships to... Read more...
What actually is ethical luxury?
Ethical luxury is a concept that combines the principles of sustainability, social responsibility, and ethical practices with the luxury industry. It goes beyond just the quality and exclusivity of a product, focusing on the impact it has on the environment and society. Read more...
Create you own version of conscious luxury.
Next time you are looking to add a touch of luxury to your life, consider the beauty and ethics of vegan shopping. Not only will you be indulging in exquisite products, but you will also be creating moments of conscious luxury that resonate with your values and beliefs. Read more...
Shop with a conscience because true luxury shouldn't cost the earth.
Conscious luxury is not just about indulging in opulent experiences or owning extravagant possessions. It is a mindset, a lifestyle choice that prioritizes ethical practices, sustainability, and mindfulness. It is about cherishing the beauty of craftsmanship, the artistry of design, and the impact of our choices on the world around us. Read more...
One good deed is worth a thousand prayers.
Have you ever stopped to think about the impact your shopping habits have on the world around you? The saying "one good deed is worth a thousand prayers" rings true when it comes to the choices we make as consumers. Each time we make a purchase, we have the power to send a message to the market and shape the future we want to see. Read more...
True luxury is about deeds not words.
When it comes to true luxury, it's not just about flashy logos or expensive materials. True luxury is about deeds over words, especially when it comes to the environment, sustainability and ethical consumption. In a world where fast fashion and mass production dominate the market, it's important to consider the impact of our choices on the planet and its inhabitants. Read more...
Winter - the season of cold hands & warm hearts.
This winter, as you cozy up by the fire with a warm cup of tea, take a moment to reflect on the impact of your choices. Choose to shop with kindness, choose to support vegan, ethical, and sustainable brands, and let your heart be warmed by the knowledge that you are making a difference in the world. Read more...
Elevate the ordinary with conscious luxury moments...
In a world filled with hustle and bustle, it can be easy to overlook the beauty and elegance that surrounds us. But what if you could infuse your daily routine with moments of conscious luxury? Imagine savoring a cup of artisanal tea in the morning or taking a leisurely stroll through a botanical garden in the afternoon. These small indulgences can elevate your everyday experiences and bring a touch of sophistication to even the most mundane tasks. Read more...