Our Journal...

How to Read an Ingredients List: A Practical Guide to Choosing Better Skincare
Ever turned over a skincare product and felt overwhelmed by the ingredient list? Discover how to understand what is really inside your beauty products and make more informed purchasing decisions. Read more...
The Luxury of Living With Less
Explore why buying fewer, better things is reshaping modern luxury through intentional living, thoughtful design and conscious consumption. Read more...
What Does Ethical Luxury Actually Mean in 2026?
Luxury has changed. For decades, it was defined largely by exclusivity, heritage and appearance. A luxury product was expected to be beautifully made, desirable and often difficult to obtain. But in 2026, expectations are evolving rapidly. Today, consumers want more than aesthetics alone. They want transparency. Responsibility. Longevity. They want to understand how products are made, who makes them and what impact they have on the world around them. This shift has transformed the meaning of ethical luxury. At Deed Industries, we believe ethical luxury is no longer a niche... Read more...
Why We Choose to Be Vegan
For us, choosing vegan was never about limitation. It is about alignment. Alignment between what we value and what we create. Between beauty and responsibility. Between the aesthetics we are drawn to and the ethics we choose to live by. For us, veganism extends beyond diet. It shapes the materials we support, the products we curate and the future we want to help build. Because luxury should feel good in every sense. A different idea of beauty For many years, luxury was associated with exclusivity at any cost. Exotic materials.... Read more...
'Took the wind out of me': Why this man tested himself for plastics
A 25-year-old who had his urine tested for plastic pollution is calling for more awareness of plastic chemicals exposure. After travelling Australia, Kal Glanznig believes the country is losing the fight against plastic pollution. 'Took the wind out of me': Why this man tested himself for plastics   Read more...
Why do we know less in a "know-it-all" society?
Everyone has the world in their pocket today.Not sure what quinoa is on the menu? Ask Siri.Too shy to try and speak French when travelling in France? Google Translate.Not sure what "lyocell" means on the t-shirt label? Take a pic and ChatGPT will make you sound like you have a PhD in textiles.Bored? Scroll and scroll and scroll. Without leaving home we've seen the weirdest animals that exist on the other side of the planet. The great thing is that we are much more informed when we need to. Being... Read more...
Beauty Comes With Responsibility: The Mircea Ritual
Beauty has long been treated as something separate from responsibility. As if pleasure and ethics must exist on opposite sides of the conversation. At Deed Industries, we believe the two are inseparable. True beauty is not only what you see or feel in the moment, but what remains after the ritual is over. Mircea was created with this belief at its core. A New Definition of Everyday Beauty Hand and body care is one of the most repeated rituals in our lives. It happens without ceremony, without pause, often without... Read more...
Make a Choice: Redefining Luxury Through Conscious Values.
Luxury is often framed as indulgence without limits. More trends, more products, more speed. But true luxury has never been about excess. At Deed Industries, we believe it begins with a choice. A deliberate decision to value integrity over impulse, care over convenience, and meaning over mass production. Every purchase tells a story, the question is whether that story reflects your values. Make a Choice That Reflects What You Stand For In a world of fast fashion cycles and disposable goods, choosing consciously is an act of quiet rebellion. It... Read more...
Aesthetics That Match Your Ethics
In a world where beauty often comes at a cost, we believe that true luxury lies in the harmony of elegance and ethics. At Deed Industries, our guiding principle, "Make Your Ethics Match Your Aesthetics," shapes every decision we make—because luxury should be as kind as it is beautiful. Ethical Sourcing for a Kinder WorldOur commitment starts at the very heart of our supply chain. Every product we offer is meticulously sourced to ensure it is as kind to the planet as it is to you. From ethical partnerships to... Read more...
How Veganism and Luxury Can Coexist: A New Era of Conscious Consumerism.
In a world where luxury has often been associated with excess and unsustainable practices, the rise of veganism and conscious consumerism has sparked a revolution. At Deed Industries, we believe that luxury doesn’t have to come at the expense of our environment. Every purchase you make can contribute to a greener, more ethical future, and it starts with the small, intentional decisions we make daily. Read more...
From Source to Shelf: How We Ensure Ethical Sourcing.
Our philosophy centers around a simple belief: "One good deed is worth a thousand prayers." In a world where opulence too often comes at the expense of our planet, we are redefining luxury by focusing on sustainability and ethical sourcing. Our commitment goes beyond the surface of craftsmanship and materials—it’s about preserving the Earth’s beauty for future generations.The Power of Ethical Sourcing 🌿Every purchase you make has the potential to impact the world around us. At Deed Industries, we work with suppliers and craftspeople who prioritize ethical production and sustainability.... Read more...
Redefining Luxury: Why Ethical and Vegan Products Are the Future.
Redefining Luxury: Why Ethical and Vegan Products Are the Future.In a world where consumer awareness is growing and values are shifting, the concept of luxury is undergoing a profound transformation. No longer is luxury defined solely by opulence, exclusivity, or extravagance. Today, luxury is being reimagined to align with a growing desire for ethical practices, sustainability, and compassion. At Deed Industries, we believe that true luxury shouldn't cost the earth, and here’s why the future of luxury lies in ethical and vegan products 1. The Changing Face of LuxuryTraditionally, luxury... Read more...
The impact of your choices.
Next time you shop, consider the impact of your choices. By choosing vegan goods, you are not only making a statement about your values but also actively participating in the movement towards a more conscious lifestyle. Together, we can create a world that is not only luxurious and exclusive but also compassionate and ethical. Read more...
What actually is ethical luxury?
Ethical luxury is a concept that combines the principles of sustainability, social responsibility, and ethical practices with the luxury industry. It goes beyond just the quality and exclusivity of a product, focusing on the impact it has on the environment and society. Read more...
The kindness of Vegan luxury - a more conscious choice for our planet.
Ultimately, shopping for vegan luxury is not just about owning beautiful and luxurious items; it is about making a statement and taking a stand for a more sustainable and ethical future. It is a choice that reflects a deep appreciation for art, craftsmanship, and the well-being of our planet. In a world where luxury is often synonymous with excess, vegan luxury stands out as a beacon of elegance, ethics, and environmental responsibility. Read more...
Create you own version of conscious luxury.
Next time you are looking to add a touch of luxury to your life, consider the beauty and ethics of vegan shopping. Not only will you be indulging in exquisite products, but you will also be creating moments of conscious luxury that resonate with your values and beliefs. Read more...
Shop with a conscience because true luxury shouldn't cost the earth.
Conscious luxury is not just about indulging in opulent experiences or owning extravagant possessions. It is a mindset, a lifestyle choice that prioritizes ethical practices, sustainability, and mindfulness. It is about cherishing the beauty of craftsmanship, the artistry of design, and the impact of our choices on the world around us. Read more...
Shop with a green heart and create a life filled with conscious luxury.
By embracing conscious luxury and shopping with a green heart, you can create a life that is not only beautiful and elegant but also sustainable and ethical. Let your choices reflect your values and make a positive impact on the world around you. Read more...
One good deed is worth a thousand prayers.
Have you ever stopped to think about the impact your shopping habits have on the world around you? The saying "one good deed is worth a thousand prayers" rings true when it comes to the choices we make as consumers. Each time we make a purchase, we have the power to send a message to the market and shape the future we want to see. Read more...
True luxury is about deeds not words.
When it comes to true luxury, it's not just about flashy logos or expensive materials. True luxury is about deeds over words, especially when it comes to the environment, sustainability and ethical consumption. In a world where fast fashion and mass production dominate the market, it's important to consider the impact of our choices on the planet and its inhabitants. Read more...
Creating a kinder life.
Kind luxury is about making intentional choices that prioritize sustainability, ethical practices, and quality over quantity. It's about investing in products and experiences that are not only beautiful but also have a positive impact on the environment and society. By choosing kind luxury, you are not only elevating your own life but also contributing to a better world for future generations. Read more...
Winter - the season of cold hands & warm hearts.
This winter, as you cozy up by the fire with a warm cup of tea, take a moment to reflect on the impact of your choices. Choose to shop with kindness, choose to support vegan, ethical, and sustainable brands, and let your heart be warmed by the knowledge that you are making a difference in the world. Read more...
How you shop has an impact on the world around you.
Stop and think before you buy... https://www.abc.net.au/news/2024-05-28/activist-aja-barber-on-fast-fashion/103814796 Read more...
Ethical luxury is about more than just fashion.
By embracing ethical luxury, you are not only making a statement about your values, but you are also contributing to a larger movement towards a more sustainable and equitable future. Every purchase you make has the power to shape the world we live in, so why not make it a positive one? Read more...