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welcome to our world of ethical luxury - where every piece is crafted with compassion, circularity & style

one good deed is worth a thousand prayers...

Vanity doesn't have to be a dirty word.
We prefer to think of it as self care and nurture. Our Vanity Collection is thoughtfully curated to provide beauty without compromise or harm.

Vanity

The honest rebels of skincare.
grums prioritize fewer but better products and enforce circularity and sustainability in everything they do. Full transparency on hard to understand, complicated ingredients are provided for every product and they work hard to replace harmful chemicals with healthy ingredients.

grums

Hot, cold, or somewhere in between - our carefully selected collection is designed to complement any mood and any moment. Enjoy every sip with a clear conscience when you choose from our range of ethically produced teas and accessories.

Hot & Cold

Inspired by the Latin word 'Numen,' meaning divine presence or magical power, our Numen Collection captures the essence of elegance and conscious craftsmanship. Each piece is designed to embody a sense of divinity, infusing everyday items with a touch of the extraordinary.

Numen

our journal

Conscious Luxury: A Different Kind of Indulgence.

At Deed Industries, our mission is to help people match their aesthetics to their ethics. We champion conscious luxury by offering products that are sustainable, cruelty-free, and crafted with integrity. From vegan leather bags to vegan skincare, we are proving that style does not have to compromise on values.

Sustainability in Luxury: Redefining What It Means to Indulge.

Luxury has always been synonymous with craftsmanship, quality, and heritage. Yet in recent years, another measure of ...
Carbon-neutral shipping on all orders
247kg
shipping emissions removed
That's like...
631
miles driven by an average gasoline-powered car
We fund innovations in...
Direct Air Capture
Bio Oil
Mineralization
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