Our Journal...

From Source to Shelf: How We Ensure Ethical Sourcing.
Our philosophy centers around a simple belief: "One good deed is worth a thousand prayers." In a world where opulence too often comes at the expense of our planet, we are redefining luxury by focusing on sustainability and ethical sourcing. Our commitment goes beyond the surface of craftsmanship and materials—it’s about preserving the Earth’s beauty for future generations.The Power of Ethical Sourcing 🌿Every purchase you make has the potential to impact the world around us. At Deed Industries, we work with suppliers and craftspeople who prioritize ethical production and sustainability.... Read more...
Important work in Australia's oceans to classify and discover coral species
A great article from ABC journalist Peter de Kruijff about the amazing work happening in Australia's oceans to classify and discover species of coral. Worth viewing for the beautiful photo's alone.  Read more...