At Deed Industries, we seek out brands that challenge the norm—those that rebel against waste, secrecy, and harm in favor of thoughtful, sustainable alternatives. That’s why we’re proud to stock grums, a skincare line built on circular principles and powered by the simple belief that less can do more.
A New Standard for Skincare
grums doesn’t just create skincare—they create a better way to care. Here’s how they challenge convention:
Quality > Quantity
Fewer, better products that do more. No unnecessary clutter, just refined essentials that work.
Circularity > Linearity
In a world of waste, grums embraces reuse. Their formulations are made using upcycled coffee grounds—repurposing what others discard into nourishing skincare ingredients.
Transparency > Secrecy
Say goodbye to confusing labels. With grums, what you see is what you get: full ingredient transparency, allergy-friendly formulas, and no greenwashing.
Healthy > Harmful
No harsh chemicals, no shortcuts. Every product is powered by clean, plant-based ingredients chosen for their effectiveness and skin benefits.
From Waste to Wonder
Founded in Aarhus, Denmark, grums began with a question: what if coffee grounds weren’t waste? Rich in antioxidants, oils, and natural exfoliants, spent coffee grounds became the heart of their circular skincare. In their in-house lab, these grounds are transformed into high-performing ingredients—oil, fiber, and extract—helping to reduce CO₂ emissions and cut down on raw material consumption.
Their packaging? Recyclable. Their commitment? Total. From sourcing to production, every step honors the planet and your skin.
Why It Matters
In a beauty world overflowing with excess, grums offers something rare: simplicity, clarity, and integrity. At Deed Industries, we believe true luxury is about aligning your ethics with your aesthetics. Choosing circular skincare is one small deed that can have a big impact.
Discover the grums range and explore how conscious beauty can feel as good as it looks.
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