Deed Industries - Who are we?
At Deed Industries, we believe that true luxury is not defined by excess, but by ethics, intention, and respect for the world we share. We exist to prove that aesthetics and ethics can work hand in hand - that beauty should never come at the cost of people, animals, or the planet.
Our philosophy is simple yet powerful: make your ethics match your aesthetics.
We are more than a retailer. We are a movement dedicated to shaping a future where conscious luxury and ethical craftsmanship take centre stage. Through our carefully curated collections of vegan luxury goods, we invite our customers to celebrate elegance while making choices that are sustainable, compassionate, and deeply responsible.
Our Mission
The mission of Deed Industries is to redefine what it means to live and shop luxuriously. Too often, the idea of luxury has been linked with exploitation - of workers, animals, or natural resources. We are here to challenge that narrative.
Every purchase should be a good deed, and we strive to ensure that each product we offer carries a positive impact. That means sourcing from makers who share our values, partnering only with ethical brands, and making sure that sustainability is embedded at every step.
From the materials used to the way our goods are packaged, we are committed to creating a world where luxury with a conscience is the norm, not the exception.
Our Ethos
At the heart of Deed Industries lies an unwavering dedication to sustainability, ethics, and transparency. We do not believe in shortcuts, nor do we follow trends that compromise our values.
Sustainable Luxury: Every piece we showcase is made with materials that reduce environmental impact, from innovative vegan leathers made from cactus, apple, or banana fibres to recycled and repurposed packaging designed for reuse.
Ethical Luxury: We carefully select our partners and artisans, ensuring fair working practices and ethical sourcing at every level of production.
Luxury with a Conscience: Beyond the beauty of our products lies a deeper meaning. Each purchase helps plant trees, remove plastic waste from the oceans, and contribute to a future where fashion and lifestyle goods are kinder to the planet.
Conscious Consumerism: We champion the idea that every buying choice has the power to shape industries. By choosing ethical luxury, our customers are helping to create a ripple effect of positive change that reaches far beyond a single purchase.
What We Do
Deed Industries curates and offers a range of vegan luxury goods designed to embody both style and substance. From timeless accessories to sustainable beauty, each collection reflects our ethos of mindful luxury.
We prioritise:
Design that lasts: Timeless, elegant products that transcend trends and are made to be cherished for years.
Craftsmanship with care: A dedication to artistry and detail that honours the makers behind each piece.
A circular approach: Reducing waste wherever possible and encouraging practices that give back more than they take.
Through our partnerships with organisations like Ecologi and Greenspark, every purchase made through Deed Industries plants two trees and removes ten plastic bottles from the world’s oceans. In this way, shopping with us is not only about indulging in sustainable luxury but also about taking part in a global effort to heal and protect our planet.
Why We Exist
In a world oversaturated with fast fashion and careless consumption, Deed Industries exists as an alternative - a reminder that what we choose to buy defines the kind of world we live in.
We are here for those who want more than beauty. For those who value compassion, sustainability, and timeless elegance. For those who want to invest in pieces that tell a story and contribute to a legacy of ethical luxury.
At Deed Industries, every decision we make is a conscious act of respect: for the environment, for craftsmanship, and for our customers who trust us to help them live beautifully and responsibly.
The Future of Ethical Luxury
We believe that conscious luxury is the future. It is about slowing down, choosing wisely, and recognising the power of ethical consumerism to reshape industries. By aligning your ethics with your aesthetics, you are not only enhancing your own lifestyle but also supporting a movement that champions sustainability, compassion, and integrity.
This is what Deed Industries stands for: luxury that matters, beauty with purpose, and ethics that elevate style.
Join us in shaping a future where luxury does not cost the Earth but instead gives back to it.
